 |
  |
|
|
|
|
Tallahassee, Florida (February 17, 2005) – The Advertising Council today announced that FSU will participate in “Bloodsaves” a grassroots public education program designed to raise college students’ awareness of the importance of regular blood donation. Bloodsaves presents young adults with a simple yet strong call to action: Save a life. Donate blood. The Bloodsaves campaign will reach young adults through traditional print and broadcast media outlets and through the online community. Additionally, throughout the spring semester, student ambassadors from 16 universities across different regions of the country, including students from FSU, will serve as campaign spokespersons and encourage their peers to make a difference by donating blood. In return, those that donate or attempt to donate blood on these campuses will have the opportunity to receive a special reward in the form of a coupon provided by Bed Bath & Beyond. This coupon rewards and serves as a thank you to those young donors for their community service. Bed, Bath & Beyond coupons will be given to students that donate or attempt to donate blood during the FSU blood drive on Wednesday, March, 2 2005, from 11am – 5pm. The Southeastern Community Blood Center bloodmobile will be parked in front of Oglesby Union. Additional activities to increase awareness of blood donation and create a “buzz” on the FSU campus include, on-air radio t-shirt give-aways and free red “awareness” bracelets which will be handed out on campus by student volunteers. These awareness-building activities complement the campaign’s television, radio, outdoor and Internet advertising, created pro-bono by the New York office of Euro RSCG Worldwide, as well as bloodsaves.com, a comprehensive Web site, which provides a zip code search to find out where to donate blood, important facts about blood, explains the blood donation process and dispels common myths associated with giving blood through an interactive quiz. “Students like me are always looking for ways to get involved and donating blood is a fast and easy way to give back to the community,” said FSU student, Dennis St. Pierre-Charles. “I’d encourage all of my fellow classmates to get out and donate blood this semester – donating just one pint can save up to three lives.” Each year nearly five million Americans need a life saving blood transfusion and although 60 percent of the population is eligible to give blood, unfortunately only 5 percent actually donate regularly. In fact, the average adult can give blood every 56 days, or six times a year. Katie Delderfield, a 22-year old student from University of Idaho, received multiple blood transfusions after being exposed to Benzene, a deadly chemical. “I am forever grateful to those who gave blood when I needed it most,” said Katie Delderfield. “I’m excited to be a part of the Bloodsaves campaign and hope my story will encourage others to get out there and save someone’s life by donating blood.” FSU is one of 16 universities across the country adopting the message of the campaign. Participating universities include: Arizona State University, California State University at San Francisco, Florida State University, Georgetown University, New York University, Norfolk State University, Penn State University, Purdue University, Stanford University, Syracuse University, University of Florida, University of Minnesota, University of North Carolina Chapel Hill, University of Oklahoma, University of Southern California and Washington State University.
|
||||||||
